about
fueled by good food, inspired by passionate people, driven by a pursuit to create something to be proud of
As someone who loves to cook, I know the power of a story.
Take a grilled cheese, for example. Sure, who doesn’t love a grilled cheese?
But when I tell you it’s my Grandma’s recipe which calls for sourdough from a family that’s used the same starter for generations & an artisan goat’s milk cheese that pairs splendidly with a local variety of tomato?
Now the grilled cheese is something entirely different.
The story breathes life, pride, & magic into your average roadside diner offering. It supplies something to connect with, to crave, & to remember.
You have a powerful story lying beneath your brand & I want to unearth it for the world to hear.
Why trust me to tell your story?
It’s nerve-racking to hand over the keys to your brand & hope that someone can craft a brand identity with all the “umph” that you know it to have.
But translating that “umph” into words is my specialty.
Let me walk you through my professional MO so you can confidently toss me the keys & excitedly await their return.
Quality, always.
My DNA simply doesn’t allow room for half-hearted, lack-luster, or — pardon my French — half-ass anything. So you better believe I’ll go the distance to understand your business, your market, your audience, & every nuance in between so that my copy is A1 for you & your people.
Authenticity to the max.
I don’t believe in stretching the truth or telling a story that isn’t yours - ew! It’s my mission to uncover the little gems that differentiate you & fuse them into a story that you’ll be proud of. In fact, I hope to create a message that’ll leave you saying “wow, she told my story better than I could!”
Goal Chaser.
Always the A+ student & lifelong learner, I have a natural drive to master best practices & check goals off, one after the other. I live for crushing the objectives that get your business booming. Delivering top notch work you’ll love is the dessert at the end of the creative process, but watching what that project does for your brand & your bottom line is the cherry on top .
Round-the-clock zest.
I’m genuinely passionate about the work that I create & the businesses I partner with so a fiery enthusiasm follows me into each project. You can always count on words with attitude, ideas led by innovation, & copy that packs a punch! Cookie cutter? Never heard of her.
When I’m not holding a pen (or a spatula)…
I’m with my high-school sweetheart turned hubby and wiener dog, Pearl, enjoying all the Emerald Coast of Florida has offer (A.K.A. white sand beaches & sandbars galore) & yes, you’re welcome to visit — I love togetherness, remember?
I have a thing for nutrition & all things health & wellness so when I’m not writing, cooking, following Dr. Mark Hyman, listening to Be Well by Kelly, practicing my yogi headstand, doing my Daily Calm, or convincing my husband that we need the $20 bag of chocolate chips made with coconut sugar… I’m typically cuddled up on the couch in my mom’s old college sweatshirt enjoying a good book or going full Chip-and-Joanna mode on the newest flip my husband just found.
Feeling like we’re two peas in a pod?
Then let’s get our happy hour in the books — no strings (beans) attached.