services
a curated menu of copy, content, & strategy that amplifies your brand & connects with your audience on auto
A made-to-order approach.
Your brand is entirely unique so your messaging plan should be too!
Whether you need copy for a one-time project, an ongoing stream of content for your platform, or direction with your branding & marketing strategy, I’ll work with you to create a custom proposal that embraces all of your unique goals & ideas.
Digital Copy.
In a growing digital age, your online presence is likely to be the first impression your brand leaves upon potential customers. If you don’t serve up a branded piece of copy that offers alluring value and a clear path to locking that value down, it could very well be the last impression. I make sure that your digital copy wows your dream customers, amplifies your brand voice, articulates your unique value, & closes the deal.
website copy
email marketing
digital advertisements
product descriptions
sales pages & landing pages
& plenty more… reach out & find new ways to maximize your digital presence!
Print Copy.
Contrary to the rumor mill, print copy can be key to growing your brand. Well-crafted print copy builds legitimacy around your brand and places you directly in front of your ideal audience — an opportunity missed by brands falling victim to the gossip. With no click-through buttons, I ensure that your print copy is memorable enough to get readers searching, learning, & buying on their own accord.
magazine & newspaper ads
brochures & signage
flyers & pamphlets
advertorial marketing
direct mail
Content Writing.
Providing consistent, quality content that provides your audience with further value puts you a step above other brands. When you go the extra mile to inspire & entertain your audience, they begin to trust that you’re there for them, not just their money. Once this relationship is established, you better believe you’ll be watching your authority in the market grow and your leads & sales skyrocket.
blog posts
ghost writing
social media content
conceptual copy, hashtags, tag-lines, etc.
advertorial writing
Marketing Analysis & Strategy.
Harnessing your value & story within an identifiable brand that your consumers will fall in love with is key to growing a successful business. Using my expertise in brand strategy, I will help you fine-tune your current tactics or lay a marketing framework to ensure brand growth. You’ve put in overtime creating your business, allow me to build the groundwork that ensures it gets the attention it deserves.
business coaching
brand analysis & feedback
content marketing strategy
copywriting audit & overhaul
Step 1: The Intro
A little something I like to call Happy Hour!
Emphasis on the “happy” because this round is on me — without all the usual sticky strings that come along with anything “free”— AND because we’ll discuss a brand messaging strategy that will get your business where you’re wanting it to go!
We’ll talk strategy, goals, & how my expertise behind the pen can propel you toward your objectives. If I’m speaking your language & you’re ready to make moves, I’ll draft up a custom proposal with deliverables, timeline, & investment and await your final go-ahead!
And if you’re not ready to make the jump, sometimes talking out your ideas can breathe new life into your own writing — consider this one on me too. :)
Step 2: The Kickoff
Or what I like to call, brand “mise en place” — any foodies in the house?
“Mise en Place” — a French word meaning “everything in its place”; used in the kitchen to describe acquiring, organizing, & prepping all of the necessary ingredients required to seamlessly prepare a brilliant meal
Once the proposal is signed, sealed, delivered — & I’m yours — with a 50% deposit, I’ll lead us through a Creative Brief. This becomes my “mise en place” during the writing process, as it outlines tone voice, unique selling opportunities, competitor information, fundamental goals, & every little crumb of information in between that ensures my copy is hitting all of the marks.
Step 3: The Creative Process
To cooking up an irresistible message I go!
With the Creative Brief in my back pocket, I launch into my tried & true brand writing method. If you missed it on the home page, let me summarize real quick because this nitty gritty is key to getting the most bang for your copywriting buck…
How is your story relevant? You know your story best, but I specialize in highlighting the elements that I know your audience will love.
What’s your ecosystem? I dive into competitors, market conditions, & any clues that point me to what kind of message will get noticed.
Who really is your audience? I mean do they like reading People Magazine or Stephen King on the plane? I need to get slightly stalker status with them before I can craft a message that’ll intrigue them.
How do we get seen in a saturated market? Well, this is why I’ll supplement a wholesome brand personality with SEO keyword love.
Once I have a draft I know you’ll be proud of, we’ll powwow and talk openly & honestly about what’s working & what needs some more zest.
My #1 priority is crafting a piece that you can’t wait a single moment longer to share with the world, so until we hit that point, I’ll continue recipe testing until we get there.
Step 4: The Final Product
Pop the champagne!
Once we have a piece that you’re ready to shout from the rooftops, I’ll send over the final invoice for the remaining 50%, and bam, you’ve got yourself a piece of copy that hustles as hard as you do.
When I pour my heart & soul into someone, it’s not easy for me to walk away — I mean hey, I married my high school sweetheart — so count on me to be invested in your business’ growth for the long haul. I’ll be sure to follow up & show my support long after the champagne is popped.