sydney marie copy
copywriting // content marketing // brand strategy
translating personality & passion into results-driven messaging strategies that connect, convert, & inspire lifelong brand support
What impression is your brand leaving?
Human attention span currently clocks in at a whopping 8 seconds — meaning each word that comes from your brand better hustle.
Within this teensy window of time, you need to articulate your value, share the heartbeat of your brand, & inspire viewers into action — all the while fostering a resounding brand voice that your audience will trust in the long run.
You need words that are smart yet likable, charming yet authentic. Words that make people want to know more, see more, & connect more.
And if your words fall flat?
Viewers will quickly move on to the next brand that’s dressed to impress.
The gal behind the pen
& the queen of first impressions.
I’ve always chased togetherness. And originally, my knack for cooking helped me harness it — I mean, does anything spark that warm, fuzzy, sense of belonging more than sharing a well-crafted meal around a long farm table with family, friends, & anyone in between?
Well, years being the go-to writer in my 100% non-related writing jobs led me to realize that I had a savviness behind the pen that caught eyes, drew people in, and — what do you know — gathered people together.
Although you’ll still find me behind my favorite olive wood spoon, today my favorite place to be is behind the pen, shaping 26 letters into juicy narratives that have the same gathering power as a kickass meal.
Building lasting togetherness is still my thing, but today it’s your people I’m looking to impress and your long table I’m setting out to fill.
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
Let’s beat them to the punch. What’s on the menu?
Copywriting
Elevate your business with charismatic copy that silences the noise & speaks in a way your audience will listen. With my brand writing know-how, I’ll craft a messaging strategy that articulates your vision & communicates your value with smart words suited to 8 second attention spans. All the while cultivating an authentic brand identity that boosts loyalty, retention, & conversions.
Content Marketing
Build trust & nurture leads with content that inspires, entertains, & intrigues. With 1000s of brand vying for the attention of consumers, your audience will only fork up their hard-earned cash for brands they trust. Deliver routine content with relevant value that shows you care about the consumer, not just their money. Establishing this relationship helps your consumers feel much more inclined to click “buy now” & click it more often.
Brand Strategy
Do you want your business to be more than just a set of products or services? Then it’s essential to not only translate your unique value & personality into a wholesome brand identity, but also implement that defined persona in key areas of your business. Whether you need help creating a fresh framework to ensure brand growth or you need help fine-tuning your current tactics, I’ll make sure your brand is set up to get the attention & growth it deserves.
Words on a mish.
Whether it’s an email, ad, or blog post, here’s my rubric to create words that hustle hard toward your goals…
recognizable brand voice that earns trust with your audience
benefit-driven copy that gets consumers excited about your offer
words with attitude that give life to flat words on a screen
actionable copy for more “buy now” & less “exit screen”
SEO friendly words to appeal to searchers & search engines
relevant & routine content that boosts your authority & credibility
originality always, always, & (one more time) always — people never liked a “has-been”
Does this ring a bell?
Articulating your thoughts is tough with a capital T?
Whether it’s an about me page, a newsletter, or an Instagram caption, getting your amazing ideas onto paper is a struggle.
You want more sales more often?
You have an amazing business, but the current revenue stream shows that the right people don’t know about it yet. You’re ready to amplify your voice & turn viewers into customers.
Connecting with your audience is clear as mud?
You have tons to share that shows you’re worthy of their attention, but putting that into their kind of language is a painful process.
No more time to spare staring at a blank screen?
Your stroke of genius is your biz & sure you could squeeze out some decent words, but the level of copy you want for your brand requires more time than you have on your clock.
Nothing sells like authenticity.
Which is why your business needs a brand writer — like me!
As a brand writer, I level-up typical copywriting strategy by getting to truly know the ins & outs of your business before I ever put pen to paper.
That way, you have copy that builds a brand you’ll be proud to share with the world for years, not a catchy tag line you’ll cringe at later.
Peppering my copywriting strategy with brand writing zest offers the perfect recipe for growing your business & bottom line.
Here’s how I kick it up a notch…
1 //
Define your spirit.
The tidbits of heart & soul that define your brand — but unfortunately go unnoticed most of the time — are gems that tell why you’re better suited to serve up what you’ve got & I make sure they shine throughout your copy.
2 //
Cement your position.
Knowing the ecosystem in which you operate uncovers the unique role you have the opportunity to fill. Using this insight, I make sure your brand shows up right where your audience is looking & where your competitors aren’t.
3 //
Know your audience.
Understanding them to their core helps me create a language that’ll resonate. I use this to shape a narrative that celebrates their dreams & answers their fears, cementing you as a brand they can trust enough to provide a solution.
4 //
Grow your brand.
Although short term objectives of subscriptions & conversions are key, building brands with longevity is my crème de la crème. Whether that’s establishing core messaging or amplifying & building awareness.
What The People Are Saying
“Working with Sydney was the answer I didn't know I needed! She really took the time to get to know the intricate elements of my brand. I was floored by how many little details she picked up on & was able to weave into the copy. The final version was better than anything I could’ve imagined!”
— Lauren, Owner of Lauren Alisse Photography“I was completely blown away with Sydney’s ability to bring our business to life through words & branding. She took the time to truly understand our concept & our values, then she skillfully crafted our brand’s authentic story better than I ever could have — and I lived that story!”
— Troy, Owner of ʻŌmaʻo Man
Now, let’s be real — time is of the essence as a business owner.
And pioneering a brand personality & strategic messaging system that gets attention requires a good chunk of your most valuable — & limited — resource.
While you’re busy hustling, allow me to strategize, create, & manage a brand message that hustles alongside you.