Brand Copywriter // Hauste

background

Sisters Hanna and Lea created Hauste with the intention of “bringing the dinner party back.” Through comprehensive guides, curated concepts, & “A La Carte” add-ons that promise to level up any get-together, Hauste provides the modern host with every detail needed to achieve the effortlessly elevated entertaining they crave. 

target & goals 

With an authentic brand personality to love and products & services that follow suit, Hauste has witnessed exponential growth since day 1. As such, they sought out a brand copywriter to fine tune their brand voice and strategize all content go forward. What began as an audit of all primary platforms (website, welcome email series, “Hauste Its”) has now developed into a regular rhythm of brand copywriting for all marketing campaigns, brand initiatives, and day-to-day copy needs. 

my special ingredient 

If you’ve taken a peak at my website and Hauste’s, you’ll see a parallel in our passions for food and entertaining. With this natural connection, I’ve been able to translate the purpose and mission of each brand initiative into powerful, charismatic copy that attracts the target consumer and holds their attention. Two days following the publish of my website copy audit resulted in the most successful on-site performance Hauste had seen since its creation, and I’ve woven that same strategy and brand voice into every piece of content from there on out.