Landing Page // Naam Wynn

background

Naam Wynn is a solopreneur providing financial solutions for those looking to improve their credit. His primary offering is a monthly credit repair program that focuses on improving financial literacy, removing hard inquiries, and helping people define and reach their financial goals.

target & goals 

This landing page serves as a destination for those who have clicked through and show some degree of interest—meaning the copy needs to hit hard. The one and only goal of this page was to boost conversions of his credit repair program.

my special ingredient 

With landing page copy, it’s essential to start off with something that resonates deeply with the consumer. If they’ve clicked through to this page, we know that their credit is a touchy subject that causes them unease, so pointing out this fact right off the bat gives them a reason to keep reading. The following portions continue to show to the reader that this business understands them, knows what causes them pain, and is thereby worthy enough to provide a solution.