Website Rewrite // Lauren Alisse Photography

background

Lauren Alisse is a Northern California wedding photographer delivering timelessly contemporary photography & a marvelously boutique experience. After many years fine-tuning her expertise behind the camera, she knew her site needed fresh copy to communicate the true essence of her special offering.

target & goals

What I call “Lauren Alisse Lovebirds” typically range from 21-35 years of age, take great pride in crafting classic & timeless weddings, pay special attention to ensure an effortlessly detailed aesthetic, and are willing to spend a higher price if they feel a vendor will take their special day to the next level. The overarching goal with this website was to thoroughly communicate the elevated value of Lauren Alisse while not portraying the product & service as unreachable or “high-end”. I wanted to ensure viewers felt a personal connection while also understanding the far-reaching value. 

my special ingredient

Throughout the pages of this site, I infused details of personality and life that establish a sense of knowing Lauren Alisse. By pointing out the heartfelt details that Lauren knows to look for on wedding day, viewers begin to not only trust her expertise but develop a need for her to be on their side. Additionally, rather than describing Lauren Alisse Photography as “high-end”, a thorough but effortless description of the various points of value communicate a collection of deeper benefits that subconsciously solidifies Lauren Alisse Photography as a top-shelf selection.