Marketing Manager // Alo Yoga

background

Alo Yoga is a LA-based premium lifestyle brand rooted in spreading mindful movement, inspiring holistic wellness, and building a global community. Since launching in 2007, Alo has become a global leader in activewear design, clean beauty, and online fitness platforms. Known as innovators in each of these spaces, their marketing team leads the front with new partnerships, hard-hitting campaigns, and strategized growth year over year.

target & goals 

As the first Marketing Manager within a brand new integrated marketing team, our goal was to organize and strategize overall brand marketing function. This meant reforming our go-to-market process and developing a seamless experience from original story pitch to final execution through each channel.

my special ingredient 

With my background in writing and knack for storytelling, I thrived during seasonal marketing pitching. Connecting consumer to brand is my specialty, so weaving stories around internal and external happenings in a way that felt authentic to the brand yet resonated with the audience was equal parts fulfilling and successful. Key moments include the launch of live shopping and Alo’s 12 Days of Gifting campaign in December of 2021 that generated over $250k of revenue, Alo’s entrance into the metaverse with an immersive wellness experience on Roblox that’s inspired over 50 million sessions, and Alo Winter House 2021 that brought in over $27mil in EMV.