Magazine Editorials // Savvy360 Hawaii

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Savvy360 is a Hawaiian-based omnichannel travel and lifestyle platform. With a bespoke magazine publication, a native social platform, and cutting-edge interactive apps, they’ve reinvented the travel experience for businesses and consumers. I’ve had the pleasure of writing a myriad of long-format features as well as short-form guide listings for Savvy360 Hawaii, their comprehensive magazine publication.

target & goals 

Savvy360 Hawaii showcases the best a destination has to offer. These articles serve as a valuable in-market tool and are meant to entertain and educate about the given area. My two most recent features spotlight Renee Parsons, the pioneer behind PXG Apparel, and Kuleana Rum Co., a Hawaii-based rum distillery. The ultimate goal with these features is to deliver rich, creative content that inspires, educates, and entertains.

my special ingredient 

Diving deep into the given subject is something I pride myself on. Oftentimes, these restaurants, brands, and installations already have many stories told about them, but unearthing the new, succulent narratives is my creme de la creme. Throughout each piece, I utilize imaginative, elevated language that parallels the high-end feel of the overall publication while still implementing a playful expression that keeps any reader engaged. With a catchy headline, first sentence hook, and shorter paragraph structure, my articles offer amplified readability which is necessary for a travel publication such as Savvy360 Hawaii.