Video Script // Blaucel Brand

background

Blaucel Brand was created by a team of three young entrepreneurs who set out to redefine beach towel production with sustainability at the forefront. Using bamboo fiber in their production, they’ve created bamboo beach towels that the consumer and the ocean can both rest easy on. I had the pleasure of collaborating with them on the script for their brand launch video, which debuted their IndieGoGo crowdfunding campaign.

target & goals

Although this video was immediately used as a brand debut for their crowdfunding campaign, it was also important to use this as evergreen content for their website, emails, and social. With the short window of time required by video, the goal was to identify the brand, educate on the crisis these towels combat, and ultimately call the viewer to act on a purchase or “donation”.

my special ingredient

Many people don’t view beach towels as a threat to the very setting they use them most (at least I didn’t). Because of this, I thought it was important to point this fact out immediately so the message immediately resonates and intrigues the viewer. Additionally, a lot of people are bombarded with documentaries and social platforms that amplify the ocean conservation movement to a point where they feel helpless in the fight. At the end of the video, Blaucel points out that the first step in contribution is as easy as purchasing a beach towel—a direct, easy, and enticing call to action.